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Shiseido – China playground nature series – China playground veggie house series   by hi joiney

History Arinobu Fukuhara former head pharmacist to the Japanese Imperial Navy established the Shiseido Pharmacy in 1872 After a visit to the United States and Europe Arinobu added a soda fountain to the store This later grew into the Shiseido Parlour restaurant business and eventually led to the introduction of ice cream in Japan Shiseido was the first cosmetic line to introduce flesh tone and color correcting face powders Until that time all Japanese face powders were white Shiseido also developed the softening lotion a lightweight liquid of toner like consistency The oldest softening lotion is named Eudermine which is still marketed and sold at all Shiseido counters The softening lotion was developed in response to lead poisoning as the Japanese women used makeup based on white lead In 1923 the company began expanding its store base it now has approximately 25 000 outlets In 1927 a joint stock company was formed In 1957 Shiseido began sales in Taiwan closely followed by Singapore and Hong Kong In 1962 Shiseido expanded to Hawaii in 1965 it established Shiseido Cosmetics America European sales began with Italy in 1968 and Oceania with New Zealand in 1971 In North America and Europe Shiseido products are sold in major department stores pharmacies and Asian retailers One time partner Laneige AmorePacific of South Korea 1964 is now a rival in the marketplace Current skincare products This section is written like an advertisement Please help rewrite this section from a neutral point of view July 2009 This section does not cite any references or sources Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed July 2009 In Japan Shiseido sells Elixir Superieur skincare products for women Aqua Label skincare and toiletry products for daily use and Uno skincare products for men It also sells cle de peau Beaute and Benefique skincare lines for the counseling sector vague The current skincare products developed and produced by Shiseido elsewhere include Pureness The Skincare Benefiance Bio Performance Suncare and the newest line White Lucent Each includes make up removers cleansers softeners toner like liquids and moisturizers Some of these lines however also have other products Shiseido has recently vague also developed a line of skincare specially formulated for men The Pureness line is targeted at younger consumers often with oilier skin and was introduced in 1995 This line also includes a weekly scrub and a blemish targeting gel The containers are primarily plastic bottles and tubes and are light blue Pureness products contain natural botanicals vague like palo azul rosemary extract and peony root extract citation needed which have an antibacterial and anti inflammatory effect citation needed and regulate sebum production citation needed The Skincare is for all skin types but targets women in their 20s to 50s and is therefore more hydrating than Pureness Uniquely citation needed this line carries three eye creams sold in containers which are pearly white and are made of plastic The Skincare line was introduced in 1997 and replaced the Vital Perfection skincare line It was recently vague updated and repackaged Benefiance was introduced in 1996 and is formulated for mature and dry skin types Most of their containers are glass and are beige Recent vague additions to the Benefiance line include a reformulated antiwrinkle eye cream which also treats vague dark circles and a retinol face mask Bio Performance has more targeted productsredominantly its eye cream is one of the most popular citation needed products in this line and focuses on preventing fine lines and dark circles around the eyes The Bio Performance Advanced Super Revitalizer and Advanced Super Restoring Cream are two of Shiseido s most popular citation needed anti aging creams The Bio Performance line was introduced in 1987 following the synthesis of hyaluronic acid sodium hyaluronate Shiseido was the first to formulate and synthesize hyaluronic acid citation needed and owns the patent rights citation needed therefore all cosmetic lines must use sodium hyaluronate rather than hyaluronic acid on their ingredient lists Product containers are sleek and modern citation needed Recent vague additions to the Bio Performance line include a Refining Essence and Super Exfoliating Discs Suncare products include sun protection self tanners vague and makeup Sun protection products range from SPF 18 to 55 and provide broad spectrum sun protection against UVB and UVA rays citation needed All Shiseido suncare products are endorsed vague by the American Cancer Society citation needed White Lucent is used to lighten the appearance of skin discoloration due to sun exposure This line replaced the UV White skincare line which is one of the most popular citation needed skincare lines in Asia Contrary to popular belief the term whitening refers to a brightening vague of the skin tone not a lightening of skin tone This product line relies on Japanese botanicals vague and vitamin C esters to brighten the skin tone reduce the appearance of sun damage and promote skin clarity vague Because the White Lucent line does not contain an actual bleaching agent it is one of the few lines of skin brightening products that has not been affected by new US laws vague prohibiting the production and distribution of skin bleaching agents citation needed Shiseido also markets Shiseido Men skincare products including shaving cream face wash which doubles as shaving foam aftershave lotion moisturizers anti wrinkle creams eye products and self tanners vague Make up This section does not cite any references or sources Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed July 2009 In Japan Shiseido sells Benefique pre makeup and foundation products Maquillage full line makeup counselling based vague products and Integrate full line makeup self selection based vague products In China aside from Maquillage Shiseido also sells Aupres its major makeup brand there Elsewhere Shiseido produces a line of cosmetics simply called The Makeup that provide a full range of products including lip products powder eye shadows eye liner pencils mascara fluid and compact foundations concealers and powder blush Their hydro powder eye shadows which have a creamy texture are among Allure magazine s top beauty picks citation needed Other brands and subsidiaries This section does not cite any references or sources Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed July 2009 This section may contain unsourced peacock terms that merely promote the subject without imparting verifiable information Please remove or replace such wording unless you can cite independent sources that support the characterization In addition to producing products under the Shiseido brand Shiseido also has several other subsidiaries and brands Beaut Prestige International based in Paris France produces perfumes under the Jean Paul Gaultier Issey Miyake and Narciso Rodriguez brands It also distributes fragrances and men s skincare under the John Varvatos brand NARS is also owned by Shiseido Aupres is a line of prestige cosmetics and skincare products made and sold exclusively in China Serge Lutens UNO Cl de Peau is their expensive line offers skincare makeup and bodycare The most popular item from Cle de peau is the concealer ff and aqualabel are their drugstores line offer cheaper skincare and makeup Revital is available exclusive vague in Asian countries it s an anti again vague line targeting women in their 30s 40s d program offers full range of skincare and makeup for sensitive skin UV White targets women who wish to preserve their bright and clear skin from exposure to the Sun IPSA offers skincare with ability to maintain one s physical condition at the best but it is different for each person Therefore IPSA offers co create of my own recipe that will bring forth your unique beauty vague Ayura focuses on the connection among skin body and mind vague Ayura combines the traditional wisdom vague with cutting edge formulations vague that would help bring about your innate beauty Until recently Shiseido also owned ZIRH International a New York City based producer of men s skincare and fragrance products under the ZIRH and Corduroy brands In September 2007 Shiseido sold ZIRH back to an investment group owned by Brian Robinson the former president of ZIRH Shiseido continues to own and manufacture the John Varvatos fragrance and skincare brand and transferred distribution of the John Varvatos brand to their Beaut Prestige International subsidiary References Shiseido Annual Report 2008 External links Wikimedia Commons has media related to Shiseido Shiseido Global English Shiseido Europe English v 160 160 d 160 160 e Cosmetics Products Lips Lip gloss 160 Lip liner 160 Lip 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